Alicia’s journey as a hairstylist began in Bolivia, where she cultivated a deep passion for hair and beauty. Her dedication led her to the prestigious Salon Roi, where she has been a cherished member since the 1970s. Over the decades, Alicia has become a cornerstone of the salon, known for her exceptional skills and warm personality.

Alicia’s expertise is backed by rigorous training with some of the most renowned names in the hair industry. She has enhanced her skills with:

Her commitment to excellence is evident in her continuous pursuit of education, both locally and internationally. Alicia is always eager to learn the latest techniques and trends, ensuring her clients receive the best possible service.

In addition to her cutting and coloring skills, Alicia is renowned for her styling prowess. She can create stunning updos and intricate styles for any occasion, be it a wedding, prom, or any other special event. Her artistic touch ensures that every client leaves the salon feeling confident and beautiful.

Alicia’s dedication to her craft and her clients makes her an invaluable asset to Salon Roi. Her passion for hairdressing is not just a career; it’s a lifelong journey of creativity and learning.